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Make money making music, not marketing it.

October 09, 2019 2 min read

Make money making music, not marketing it.

In business, sales are inevitable.

When I was working as a graphic designer, I was bored. I would finish my projects in half the time and be usually forced to do a bunch of tasks that had little to do with design. I grew more and more frustrated each day.

I thought salespeople were clueless.

I had a talk with my dad about this, and he told me the truth I never wanted to hear or think about: I was the most qualified employee to sell my services. I was scared to sell. I felt like I was “too good” for sales. I saw salespeople as nothing more than well-dressed peddlers.

I was wrong. The sales team is the most important in any business.

On the other hand, I know how difficult it can be to develop your products and service line WHILE selling. There’s also a massive shift in mindset that needs to happen before an artist can overcome their disdain for sales and marketing.

So here’s my solution: don’t sell.

In my book, “The Bedroom Super Producer”, I describe an entire business that requires little to no effort in the sales and marketing department. You see, there are hundreds of companies out there willing and eager to sell YOUR music to their customers.

We call these companies “music marketplaces”. If you open Google right now and use keywords like “stock music” or “royalty-free music”, you will be presented with more of these companies than you can chew.

These companies invest a lot of money in getting customers for YOU. They market their website and music catalog in a capacity you might never reach. So… If you can’t beat em’, join em’.

If you’re just getting started building your side business as a music producer, this is by far the safest and easiest strategy. All you have to do is focus on the product (your music). They’ll take care of the rest.

Obviously, they take a cut when they sell your music. But you have to give to get! Tell me what’s better: to get a whole tiny pie or a slice of a huge one?

So here’s what you’re going to do:

  1. Find what you’re good at, musically-speaking. Create a musical niche that will help you stand out from the crowd. Make sure it meets the needs of content creators who shop on these sites.
  2. Build a catalog. Start by producing 10 rock-solid track within the niche you have outlined. Showcase your talent by using your strengths and hiding your weaknesses.
  3. Put together a list of marketplaces you are interested in working with. Summarize their requirements and contract type in a spreadsheet.
  4. Sign contracts
  5. Upload your catalog
  6. Monitor sales activity and learn what works and what doesn’t

Sounds simple, right?

It is! But it’s also a lot of work.

 


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