In my previous video, I talked about a misconception music producers seem to have.
NO, you don’t need to be a marketing god to sell beats and make a living.
It doesn’t hurt, don’t get me wrong, but it’s not a necessity.
I’m living proof of this: I don’t have a beat-selling website to my name!
And yet, fortunately, there’s no higher tax bracket for me.
With that being said, let me give you 5 reasons why getting your own beat-selling website should NOT be a priority when starting your beat-selling business:
1- It’s not a priority
I say it all the time: if you are passionate about music, you should be making music. Not anything else.
When you start a business, the only thing that’s going to keep you alive is your passion. If you put a bunch of stuff on your to-do list that you are not passionate about, guess what: you’re going to burn out QUICK.
Building your own beat-selling website should be a mid to long-term goal, not a priority.
2- It’s expensive
Are you discouraged yet?
Do I need to go on?
There is more than meets the eye when it comes to building and maintaining a beat-selling website. You cannot just upload beats to a widget and call it a day.
3- It’s incredibly complex
Do you know how to debug HTML and CSS code?
If you don’t, do you have the money to pay someone to do it?
Here’s a list of skills you NEED to run an online business:
Unless you find all of the above fun and are curious enough to educate yourself nights and weekends on this information, do not waste your time putting together a beat-selling website.
The rewards are great, but so are the responsibilities.
4- It’s all about the product
Music production is exceptionally complex in and of itself. To be competitive in this game, you need to master:
If your product, your BEATS, are not on par with your competition, guess what: you will get no sales. You might get lucky once or twice, but then what?
Do you have a catalog?
Can you transform these one time buyers into returning customers?
Listen: for most people, it takes YEARS before the beats become of good enough quality to be sold repeatedly.
That’s ok. That’s what makes music so FUN.
So if it takes years to become competent, how many more years will you need to get a catalog of a hundred songs together?
Think about that.
5- There are alternatives
As I teach in my book, “The Bedroom Super Producer”, there are websites out there that take away all the hard work I have just talked about.
All you have to do is bring your A-game, upload your best work to these platforms, get sales, and share the profits with the owners. In return, they do all of the following for you:
This is just a small list, but you get my point.
Transform your mindset.
Then become an entrepreneur.
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Did you search online for ways to make it as a full-time music producer? Do you find yourself always being sold a marketing course? If you’re like I was at the beginning of my career, you want to focus on what you’re passionate about: music.
I studied, got degrees, got safe jobs, but all the while, my inner voice asked me to please, PLEASE follow my passion for music. The problem is I half-assed it for a very LONG time.